Meeting user needs

Member dialogues

27 septiembre 2020 Past event

What customers really want and how to find out.

The ability of ISO and its members to anticipate, meet and even exceed users’ needs has been identified as a key determinant of the organization’s future success in the draft ISO Strategy 2030. Megatrends such as the acceleration of technological progress, climate change and increasing urbanization are changing the way people live and work, and this will in turn affect the standards that they need and how they want to use them.

This session will invite members to share their experiences of how they:

Reach out to stakeholders to gather feedback and better understand their needs
Use the information they gather to develop new processes, products or services
Test these new processes, products or services to ensure they meet user needs
Anticipate future needs

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Programme

Member	Speakers	Topic
UNE	Javier Garcia Diaz, Director General	Moderator
UNBS	Maurice Musuga, Senior Information Officer	To improve its products, services and brand reputation, UNBS conducted a nationwide survey of different stakeholder groups. The survey outcomes helped UNBS develop new products based on customer needs, and choose the right channels to promote their work.
ABNT	Nelson Al Assal Filho, Director of Standardization	ABNT and ICONTEC have developed an open system where stakeholders can provide their feedback at the very beginning of the standards development process. This new methodology for collecting feedback is expected to shine light on topics relevant to standards users and influence the content at the conceptual stages.
ICONTEC	Daniel Trillos, Deputy Standards Director
DIN	Sebastian Kriegsmann, Head of Strategic Development	DIN and NEN are part of a larger group of European ISO members who (together with European IEC members) are trying to determine what the ‘standards of the future’ (“Smart Standard”) look like. Customer input has indicated a need to move toward standards that are machine readable, applicable and transferable. The group is working with stakeholders at national level to get feedback on the next steps and move forward in an aligned and coordinated way.
NEN	Jappe van der Zwan, Head of Innovation Lab

Speakers

Nelson Al Assal Filho

SMART Champion for America and the Caribbean

Director of Standardization, Associação Brasileira de Normas Técnicas (ABNT, Brazil)

Daniel Trillos

Deputy Standards Director

Instituto Colombiano de Normas Técnicas y Certificación

Sebastian Kriegsmann

Head of Strategic Development

DIN Deutsches Institut für Normung e.V.

Jappe van der Zwan

Head of Innovation Lab

Royal Netherlands Standardization Institute

Maurice Musuga

Senior Information Officer

Uganda National Bureau of Standards

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